Services
We
offer
a
full
-stack
of
data
services.
These
are
some
of
them.
Measurement
Multi-platform web, app and marketing analytics implementations that measure what is most important to your business. Client/browser side, server side, web apps, GA4, Amplitude, AppsFlyer - we do it all. We start by really understanding your business, what the goal is and waterfall down from there. We assess your tech stack, determine the metrics and dimensions that matter, create a measurement plan and go through the motions until we reach data nirvana. It all starts with measurement.
Data Engineering
Data is notoriously stubborn. It doesn’t like to play nice with other data. We make it play nice and talk to other data to form a wholesome data family. Our favourite types of engineering projects are when we join holistic commercial data with marketing data to determine the impact of various touchpoints on - you guessed it, margin - but we like to play anywhere and everywhere in between.
Martech
There are literally thousands of martech tools. CRM, sales platforms, email services, e-commerce management, meeting booking software, support, CDPs and the list goes on. We haven’t worked with all of them, that may be impossible, but we have worked with enough to be able to put together a pretty kick ass architecture to ensure that the data being collected and passed from platform to platform is automated and accurate. We’ve built some really beautiful systems and are always keen to build more. Sometimes a little elbow grease and API orchestration goes a long way.
Visualisation
Unless you’re like us, data isn’t sexy. We get it. 1s and 0s isn’t very pretty to look at and most people just glaze over when they see a hoard of numbers on a screen. That’s why we build stories with your data. We make the most important data points the antagonists and protagonists. Whether you are keen on Looker, Looker Studio, Tableau or any of the other visualisation tools we craft automated and live dashboards that tell your business’s story in a sexier way and allow you to focus on the most important things in your day. No pie charts, we promise.
Deal Support & Analysis
Oftentimes one of the most overlooked aspects to any deal is the ability to unlock digital performance. It could mean the difference between double digit, triple, or even quadruple digit return on equity. We use our proprietary INSIGHT process to form part of your DD & determine whether, all things being equal, there is value to be unlocked purely from digital optimisation. Think ability to lower CAC, increase LTV and decrease CAC payback period.
Experimentation
We believe in testing everything. Hunches are great but data is better. Whether it's A/B testing landing pages, multivariate testing ad creative or split testing entire user journeys - we help you set up the infrastructure and methodology to test properly. No more "we think this works better" conversations. Just cold, hard, statistically significant results that help you make better decisions. And the best part? We automate the whole thing so you can focus on coming up with more hypotheses to test.
Go To Market
Building something amazing is one thing. Getting it to market efficiently is another beast entirely. We combine our data expertise with years of GTM experience to help you nail your positioning, find your audience, and scale efficiently. From market sizing and competitor analysis to channel strategy and campaign planning - we create data-driven GTM strategies that actually work. No fluff, no maybes, just methodical planning backed by numbers and experience.
Strategic Consulting
Sometimes you just need someone who's seen it all before to point you in the right direction. We've helped businesses from seed stage to Series D navigate their growth challenges using data as our north star. Whether it's optimizing your unit economics, planning international expansion, or figuring out which metrics actually matter for your board deck - we bring a combination of been-there-done-that experience and fresh analytical thinking to your biggest challenges.
Advanced Analytics & Predictive Modeling
Every business runs on data, but making it actually useful for marketing and product decisions is where the magic happens. We turn messy customer touchpoint data into beautiful, structured models that tell you exactly what you need to know. From segmentation models that group your customers by behaviour, to attribution models that show you where to spend your next marketing dollar - we build predictive engines that drive real business outcomes. Our bread and butter is CLTV/CAC analysis, customer segmentation, revenue forecasting, and multi-touch attribution. We help marketing and product teams make better decisions, faster. No PhD in statistics required.
Data Analysis
You've got the data, but what's it actually telling you? We dive deep into your numbers to surface insights that move the needle. From cohort analysis and customer segmentation to churn prediction and lifetime value modelling - we turn your raw data into actionable intelligence. But we don't just dump a bunch of insights in your lap and disappear. We help you understand what they mean and how to use them to make better decisions. Because insights without action are just expensive trivia.
