Dancing Through Data: A Hospitality Training Hoedown
The Rhythm Problem
A US based hospitality training company that had more touchpoints than a massage therapist convention. Online courses, in person training, mobile apps – you name it. But their data? It was dancing to different tunes across the board. They thought GA4 was their destined dance partner, but we had a better idea.
Our Choreography
We decided to teach this data diaspora the art of the Multi-Touch Tango, with Mixpanel leading the dance. Here's how we got everyone in step:
- Mixpanel as our grand ballroom: The perfect stage for our data ballet
- Custom identity management: Because every dancer needs a unique costume
- Server-side steps for the slow burns: Making sure no move goes unnoticed
- Client-side twirls for the quick steps: Catching those real-time pirouettes
Our Dance Partners (AKA Tools)
- Mixpanel: Our dance floor and choreographer extraordinaire
- Custom Identity Management: Our fancy footwork
- Server-side Tracking: The slow waltz
- Client-side Tracking: The quick-step
The Standing Ovation
- A unified user profile smoother than a well-aged whiskey
- Optimisation opportunities popping up like champagne corks on New Year's Eve
- Personalisation so on-point, users felt like we were reading their minds (in a non-creepy way)
Learnings (Or "Notes from the Dance Instructor")
- User journeys are less like a waltz and more like interpretive dance. Embrace the chaos.
- Identity resolution is the rhythm that keeps everything in sync. Lose the beat, and your data dance turns into a mosh pit.
- The perfect blend of client-side and server-side tracking is like a well-executed tango-passionate, precise, and occasionally unpredictable.
- Sometimes, the best solution isn't the one you initially want. Be open to new dance moves.
Pro Tips (For Data Choreographers)
- Start with the basics. Before you attempt a data pirouette, make sure you can do a simple two-step.
- Rehearse, rehearse, rehearse. Set up a staging environment where you can practice your moves without stepping on live data's toes.
- Be flexible. Sometimes the data will lead, and you'll need to follow. It's a dance, not a dictatorship.
- Don't be afraid to change the music. Switching to a new analytics platform might feel scary, but it could be the key to winning the data dance-off.
The Encore
When your data learns to dance together, you're not just tracking journeys – you're crafting experiences. And in the hospitality game, that's the difference between a Michelin star and a 'Meh' on Yelp. Even when you have to convince your partner to try a new dance style.
Remember: In the grand ballroom of data analytics, Margin is your dance instructor, DJ, and occasionally, your dance partner. We'll help you cut a rug without cutting corners.
